In the global alcoholic beverage landscape, one trend continues to stand out strongly: the Ready-to-Drink (RTD) market is rapidly evolving, confirming itself as one of the most dynamic segments of contemporary drinking. According to the most recent data, RTDs have recorded growth of around +2% in volume worldwide, now accounting for approximately 3.5% of total alcoholic beverages, a figure that has been steadily increasing compared to just a few years ago.
A growing market driven by the search for experiences.
The success of RTDs is no coincidence: consumers of different ages, particularly Millennials and Gen Z, are looking for solutions that combine convenience without sacrificing quality. This evolution is visible not only in volume growth, but above all in the premiumization of the category, with spirit-based products and sophisticated cocktails driving development.
Even in long-term forecasts, market studies indicate a robust growth trajectory: the RTD category is expected to grow steadily in the coming years, driven by innovation, flavor diversification and new consumption formats.
Why RTDs are gaining ground
Several factors explain the growing appeal of RTDs.
- On-the-go lifestyles, with consumers seeking ready-to-drink cocktails that can be enjoyed wherever they are.
- Premiumization, where convenience goes hand in hand with quality ingredients and sophisticated flavor profiles.
- New consumption occasions, from aperitifs at home to outdoor evenings and informal cocktail hours.
- Packaging innovation, with distinctive formats capable of expressing brand identity.
Classy Cocktails: ready-to-drink without compromise
In this transforming market scenario, Classy Cocktails does not interpret RTDs as a simple convenience, but as an opportunity to bring the signature cocktail bar experience everywhere, without compromise. Our creations are not “just any ready-to-drink cocktails”: they are signature recipes by Patrick Pistolesi, crafted with the finest spirits on the market and ingredients selected according to cocktail bar excellence standards; because quality and authentic taste must coexist with practicality and accessibility in modern drinking.
This vision is at the heart of our project:
- Cocktail bar quality, with ingredients and balances designed for those who love perfectly crafted cocktails.
- Sustainable and iconic design, with refined and fully recyclable packaging, conceived with both aesthetic and environmental values in mind.
- Responsible sharing, with each bottle designed as a double serving, because the best moments are the ones shared.
A Classy Cocktail captivates the eye, the touch and above all the palate: one sip is enough to perceive the difference.
The value of experience in RTD growth
As the market continues to expand, a strong demand is emerging for RTDs that are not simply “convenient”, but capable of evoking an authentic, recognizable and memorable experience. From this perspective, premiumization is not an accessory: it is the response to consumers who carefully choose what they drink and how they experience it, a trend perfectly aligned with the Classy Cocktails approach.
